IRL.OS
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The community operating system

Everything your community needs.
Under your name.

IRL.OS is the full operating system for real-life communities — your own branded app, events that fill and run themselves, strangers who become friends, recurring revenue, and marketing that knows every member. Built by the operators of a 4,000-member community. Now it runs yours.

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Founding cohort · limited spots · no self-serve signup yet

Members run on it
4,000+
Events hosted & settled
100+
Show-up rate at our own door
94%
Tools it replaces
7+

The status quo

You're not running a community.
You're operating a pile of tools.

Eventbrite for tickets. WhatsApp for chat. Mailchimp for email. Google Forms for feedback. A spreadsheet at the door. Instagram for reach. And none of them know who actually showed up, who met whom — or who is quietly about to leave.

Eventbritefees on every ticket Mailchimp€50/mo WhatsApp groupschaos, unpaid Google Formsanswers go nowhere Spreadsheetsat the door, in the rain Stripe scriptssomebody's cousin coded it Linktreeyour "website"
IRL.OS One system
Your own app Ticketing Door & check-in Social layer Memberships Growth engine Intelligence Ownership

The system

Eight modules. Every job your community has.

Each one replaces a tool you're paying for — and then does the things none of them could, because they finally share one brain. If you run a run club, supper club, or social club, start on the page written for that room.

Module 01 · The app

Your community, as its own app

A real iOS and Android app under your name, your icon, your brand — not a listing inside someone else's platform.

  • White-label native app. A genuine App Store / Google Play app with your name, icon, colors and links — no code, no web wrapper.
  • A home feed you program. Compose the app's home screen from your dashboard — targeted carousels, galleries and lists appear on members' phones instantly.
  • Event stories. Instagram-style photo recaps live inside your app, tied to the events they came from — the memories stay on your platform.
  • Same-day updates. Fix a flow or reword a screen and members have it that day — updates ship over the air, past the app stores.
  • Flagship-grade design. Native glass surfaces, polished onboarding, a coherent design language — a 200-member club looks like a venture-backed product.
iOS + Android Your App Store listing Over-the-air updates
SYS/01 · App

Module 02 · Ticketing

Ticketing that knows your members

One event, many audiences: member prices, presale windows, secret tickets — and events that only happen if enough people commit.

  • Member-tier pricing. Price every ticket differently per membership tier — earlier access and better prices on the same event.
  • Guaranteed-minimum events. Run "happens only if 12 join" events risk-free: guests commit a card, nobody is charged until quorum, everyone auto-released if it fizzles.
  • Application-based events. Curate the room: applicants write a motivation and commit a card — charged only if you approve, rejections cost nothing.
  • Secret & pay-what-you-want tickets. Hide tickets behind private links or audience rules, or let guests choose their price within your bounds.
  • Smart waitlists. Cancellations auto-promote the waitlist per ticket type — seats never go quietly empty.
  • A/B-tested event pages. Serve two titles or cover photos to your audience and let the winner sell the seats.
Presale windows Deferred charges A/B event pages
SYS/02 · Tickets

Module 03 · The door

Run the room from a phone

Check-in, walk-ins, table matching, no-show protection and member safety — the entire door, no laptop, no printed list.

  • QR check-in & walk-ins. Scan member cards at the door and register a walk-in with an on-the-spot card charge — from any host's phone.
  • Self check-in. Guests check themselves in via QR or a geofence around the venue — the room fills itself.
  • Table matching with memory. Checked-in guests get assigned into curated groups round by round — and the system remembers who already met, so nobody sits with the same people twice.
  • No-show accountability. Configurable no-show fees charge automatically, and exclusive events can require a real attendance record to register.
  • Invisible member protection. A member who reports an incident gets a silent, permanent shield that keeps both people apart — in chat, matching and seating — without the other person ever knowing.
  • Live event mode. During the event the app becomes the room: members see their table, meet their group, and save new connections on the spot.
QR + geofence check-in Matching memory Automatic no-show fees
SYS/03 · Door

Module 04 · Social layer

A social layer, not an audience list

Members don't just attend — they connect, befriend, find times to meet, and organize their own meetups inside your app.

  • A real member network. Light connections made at events can grow into full friendships — with per-channel contact sharing that's always consent-based.
  • QR handshake. Two phones, one scan, connected on the spot — networking without typing a name into a search bar.
  • Member-run meetups. Members host their own small gatherings inside your app — with approvals, capacity, reach previews and automatic digests — so the community meets even when you're off duty.
  • Find-a-time. Friends share availability and the app finds the overlap — "when are we all free?" answered in one tap.
  • Chat that runs itself. Every event and meetup opens its own chat room on schedule, runs polls and timed announcements, and gracefully expires afterwards — WhatsApp-group sprawl, retired.
Consent-based sharing Auto-created chat rooms Availability overlap
SYS/04 · Social

Module 05 · Memberships

Memberships that sell themselves

Design tiers where every capability is a toggle — then let the product pitch the upgrade at the exact moment someone wants it.

  • Feature-gated tiers. Hosting meetups, chat rooms, DMs, guestlist access, connection slots — every capability is a per-plan toggle or quota. Your product is your paywall.
  • The upsell engine. Built-in moments where a locked feature explains itself and sells the right plan — only when an upgrade genuinely unlocks it.
  • A paywall with familiar faces. Prospects see real member photos matched to their own age and profile before they ever see a price.
  • Pause instead of cancel. Members schedule a pause with a billing preview and resume early — churn becomes a break.
  • Promo codes & free starts. Run 100%-off launch codes that activate a real membership — paid renewal kicks in automatically, no broken-subscription edge cases.
  • Members as your sales team. In-app invite flows with conversion tracking and gifted memberships turn belonging into referrals.
  • Self-healing billing. Duplicate charges and stray renewals after cancellation are detected and refunded automatically — before the complaint email exists.
Capability toggles per plan 15 built-in upsell moments Webhook-first billing
SYS/05 · Plans

Module 06 · Growth engine

Marketing that reads attendance, not opens

Target by what people actually do — then let visual automations follow up across email, push and in-app chat.

  • Behavior targeting. "Attended 3+ events but never bought a membership" is one saved audience, not a spreadsheet weekend — 24 rule types over real community behavior.
  • Visual automation flows. Welcome journeys, win-backs, post-event follow-ups on a drag-and-drop canvas — with a per-member, per-step ledger of exactly what ran.
  • Almost-bought retargeting. Target everyone who opened the paywall or started checkout and didn't finish — the warmest audience you own.
  • Personal promo codes. One shortcode in a campaign mints a unique, single-use, tracked discount code per recipient — screenshot-proof.
  • Newsletters measured in signups. A/B/n subject lines and content, attributed to actual event signups and membership purchases — not opens.
  • Campaigns inside your app. Full-screen announcements with targeting and impression caps, plus chat campaigns with a real reply inbox — reach you don't rent from an algorithm.
24 targeting rule types A/B/n newsletters Per-member run logs
SYS/06 · Growth

Module 07 · Intelligence

A dashboard that briefs you

Open your laptop and the platform has already found the underfilled event, the refund spike, and the sell-out projection.

  • AI morning briefing. Always-on detectors watch registrations, refunds, waitlists, feedback and support — and an AI writes you the digest, stating only what was verified.
  • AI-operable admin. Plug your AI assistant into permission-gated admin tools: pull KPIs, analyze surveys, size audiences, draft events and automations — every write audited, drafts until a human publishes.
  • The connection graph. See your community as a living network — spot the connectors, the cliques, and the members drifting toward the edge.
  • Analytics by audience. Slice any event's numbers by the same audience rules you target with — "how do newcomers convert vs. regulars?" is one filter.
  • Feedback on autopilot. Post-event surveys send themselves, roll into a live NPS trend, and every cancellation captures a reason you can read verbatim.
  • True event P&L. Revenue net of refunds, fixed and per-person costs per event, comped registrations excluded by design — numbers your accountant would sign.
46 AI-operable tools 12 anomaly detectors Live NPS
SYS/07 · Intel

Module 08 · Ownership

Own the whole thing

Your Stripe account, your database, your domain, your rules — a platform you run, not a platform that runs you.

  • Your money, no middleman. Ticket and membership payments run on your own Stripe account — revenue lands directly in your bank, never floated through ours.
  • Your data, physically yours. Every community runs in its own isolated database — exportable anytime, and handed to you in full if you ever leave.
  • Rebrand from a settings page. Name, logo, brand color — web, emails and app repaint to your identity without a developer.
  • Compliance built in. GDPR consent trails, self-service account deletion, and Germany's legally required cancellation button — standard, not a lawyer's invoice.
  • A team that scales safely. Granular permissions across four roles, event-scoped volunteer access, phishing-resistant passkey logins.
  • Multi-city ready. Chapters let each city team run its own patch while HQ keeps the full picture — one platform, many cities.
Your Stripe · your DB 230+ granular permissions 220+ no-code settings
SYS/08 · Own

Hidden gems

Things you didn't know you needed. Until the first Tuesday you do.

Three years of operator scar tissue, shipped as defaults. This is the stuff no product manager would think of — because they've never stood at a door in the rain.

GEM/01

Guaranteed-minimum events

Nobody pays a cent until the dinner is actually happening — commit cards, charge only at quorum, auto-release if it fizzles.

GEM/02

Matching memory

The platform remembers who sat together in March — and won't seat them together again.

GEM/03

Silent reporter shield

Report someone once and you'll never be matched, seated, or roomed with them again — and they will never know.

GEM/04

No-show fees

Flakes pay the fee automatically; the waitlist gets the seat. Your hosts stop eating empty chairs.

GEM/05

Attendance-gated events

Make your flagship dinner earned, not bought — require three attended events before anyone can register.

GEM/06

Personal promo codes

Every newsletter recipient gets their own single-use, tracked discount code — screenshot it all you want, it only works once.

GEM/07

Event page A/B testing

Two titles, two photos, one winner — your event page optimizes itself while tickets sell.

GEM/08

A paywall with familiar faces

Before the price, every prospect sees real members matched to their own age and profile — "people like me" before "euros per month."

GEM/09

Self-healing billing

Double charges and post-cancellation renewals refund themselves — before the angry email is even written.

GEM/10

Almost-bought retargeting

One audience rule targets everyone who opened the paywall and closed it — the warmest list you'll ever mail.

GEM/11

Poster & story generator

Your monthly event poster and per-event Instagram slides generate straight from event data — Canva night, cancelled.

GEM/12

Pause instead of cancel

The cancel button offers a break first — scheduled pauses with a billing preview quietly turn churn into retention.

Built for

The same system. A page for each job.

Run club software

Weekly runs, RSVP accountability, pace groups, and your club’s own app.

Supper club software

Guaranteed-minimum dinners, applications, seating with memory.

Social club software

From attendees to friends — connections, member-run meetups, memberships.

Eventbrite alternative

Member pricing, no per-ticket toll, door and community after the ticket.

Community management software

One member database for events, memberships, chat, automation, analytics.

The field

"Can't I just use…?"

You can. Communities do — until the community part starts to matter.

vs · Eventbrite & Luma

They sell tickets to strangers.

IRL.OS runs a community of members: it knows who attended, who met whom, and who's about to churn — and every one of those facts is targetable. Your event stops being a page and becomes a room: door check-in, walk-in charging, table matching, no-show protection. Member pricing isn't coupon-code gymnastics; it's a native property of every ticket.

Eventbrite alternative for communities →

vs · Meetup & Heylo

They rent you an audience.

Your group lives inside their brand, their app, their inbox. IRL.OS puts your app in the App Store — your icon on the member's home screen, your push notifications, your data. When you leave a rented platform, your members stay behind. Here, they were never anyone else's.

vs · Circle & Skool

They're built for the internet.

Forums, courses, cohorts — great for online communities. IRL.OS is built for rooms: doors, tables, no-shows, city chapters, and the awkward magic of strangers actually meeting. The software follows people into real life instead of trying to keep them online.

Community management software for IRL communities →

vs · Mailchimp + CSV

Their answer is "export a spreadsheet."

Everyone else's marketing story ends in a CSV upload. IRL.OS automates on real behavior — attended, hosted, connected, almost-bought — across email, push and in-app chat, with a per-member log of exactly what ran. And your event page A/B tests its own title and cover photo while tickets sell — try asking Mailchimp to do that.

Provenance

Built by operators,
not observers.

We're not a software company that discovered communities. We're community builders who ran out of software.

Socialhood Munich grew from zero to 4,000+ members and 100+ real-world events on this exact system — every dinner, run, workshop and picnic booked, checked in, matched, surveyed and settled through the platform you just scrolled through.

Every feature on this page exists because a real Tuesday night needed it. Nothing here is a roadmap item — it's all running in production, this week, on real members.

Now we're opening it up. A small founding cohort of communities gets the whole operating system, white-labeled, with our operators' playbook included.

We didn't research these features. We needed them — on real Tuesday nights, at real doors, with real no-shows.
Gerrit & Tobias · Founders, Socialhood Munich

Fair questions

Everything you'd ask on the call anyway

We're too small for something this powerful.

Everything scales down: the door tools work for 15 guests, the upsell engine works at 50 members, and the automations run whether you host one event a month or ten. What doesn't scale down is the stack you're duct-taping today — this replaces the seven-tool pile above and the spreadsheet glue between it all from day one.

Our community lives in WhatsApp and Instagram — people won't switch apps.

They're not switching to "another app" — they're getting your app, with their tickets, their table, their new connections and their group chats inside it. Every event and meetup auto-creates its chat room, so the reason to open WhatsApp quietly disappears. Instagram stays what it's good at: the top of your funnel, not your infrastructure.

A native app sounds expensive and slow to ship.

It's white-label, not custom development: your name, icon, colors and store listing are configuration, the build and submission pipeline is automated, and fixes ship over the air the same day. You get a flagship-quality app without hiring a mobile team.

What does it cost — and what's the cut on my ticket sales?

Payments run on your own Stripe account, so revenue lands directly in your bank — we never touch or float your money. Pricing is a flat platform fee plus usage — quoted openly on the call, and never a hidden per-ticket toll baked into what your members pay.

I don't want to be locked in.

Your community runs in its own isolated database. You can export members, registrations and answers anytime — and if you ever leave, you receive a complete copy of your database. Lock-in is what you have now, where Meetup owns your members' emails.

GDPR and consumer law scare me.

Built in, not bolted on: consent trails, self-service account deletion, per-category notification opt-outs, and even Germany's §312k-compliant public cancellation button. This system operates a real German community under real German law today.

This looks like a lot to learn — I run events, not software.

The dashboard briefs you instead of the other way around: an AI morning summary flags what needs attention, sensible defaults cover the rest, and you can ask your AI assistant to draft an event or size an audience — every action stays a draft until you approve it. You adopt it feature by feature; nothing forces a big bang.

Won't no-show fees or gated events upset people?

Every enforcement lever is optional and per-event. Communities that turn them on find the opposite: regulars love that seats stop going to flakes, and "earned access" events become the most coveted thing on the calendar. You set the culture; the platform just makes it enforceable.

Founding cohort

Your community deserves
its own operating system.

We onboard a handful of communities at a time — white-label setup, data migration and our operators' playbook included. Tell us about your community and we'll show you yours, running on IRL.OS.

Apply for early access → Book a demo

Limited spots · personal onboarding · your Stripe, your data