Own your brand, data and members.


The Operating System for
IRL CommunitiesRun ClubsFriendship ClubsArt CommunitiesIRL Marketing Brands

Grow your in-person community into a thriving, revenue-generating engine build on a white-label software infrastructure for independent growth.

Built to minimize cost per acquisition, maximize lifetime value and unlock recurring revenue.

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Wine
Tasting
Evening

LIVE
€48
payment received
Just now
Payment: €42 received
2 min ago
Marcus L. running late
5 min ago
Anna K. checked in
8 min ago
Events › Editor

Create Event

1
2
3
4
Summer Beach Volleyball
Feb 15, 2026
14:00
Flaucher Beach
24 guests
7 days Today
Members
47
this week
Show-up
94%
30 days
Registrations Trend
JK
New signup!
Julia K. just joined
✓
Event published
Beach Volleyball live

Why IRL.OS?

Current tools aren't built for scaling IRL communities

From Eventbrite to Luma and beyond—we've been there. Platforms help you start, but once you scale: you don't own your brand, people, data, culture, or revenue.

100%
Offline Community Focused
10+
Hours Saved per Week
5+
Fewer Tools Needed
>1k
Total Tickets Sold
See how IRL.OS solves this

Our IRL.OS Approach

Offline Community Management Software for
IRL Community Builders

IRL.OS empowers the world’s leading community builders to break free from third-party platforms. Our white-label infrastructure provides the best tools to scale growth, deepen engagement, and unlock sustainable monetization.

Get Early Access

The IRL.OS Features

Everything You Need to Scale Your IRL Community

Event creation, payments, memberships, and analytics — the best niche software to run your community business independent.

Event Creation

Create Event Listings Like a Pro

Built for simplicity. Operate your community locally and globally, with unlimited city chapters, local hosts, and community events managed from one place. From small, application-only dinners to large 3,000-person events.

  • Data-Driven Event Idea Testing

    Community polls let you test ideas and gauge willingness to pay. Email voters when tickets go on sale.

  • Unlimited Event Types

    One-off events, recurring classes, multi-session series, or invite-only gatherings with advanced creation features.

  • Define Your Safe Space

    Control visibility, set gender/age restrictions, define community rules, and set minimum participation requirements.

  • Reusable Content Libraries

    Create once, use forever: images, locations, venues, rules, surveys, and more from your asset library.

Threshold reached!

Community Polls

Weekend hiking trip to the Alps?
Ready
👥 89 votes👁 142 views📅 Closes in 2d
Yes · 73
No · 16
✓ 50 vote threshold reached
Monthly book club meetup?
Collecting
👥 38 votes👁 95 views📅 Closes in 5d
Yes · 26
No · 12
12 more votes until threshold
Sales & Payments

Payment Flows Built for Any Use Case

Built to increase conversions. Intelligent payment flows for one-off tickets, member pricing, deferred charges, and pay-what-you-want models. Link your Stripe account and integrate numerous payment methods.

  • Member-Tiered Pricing

    Different prices for different membership levels. Discounts apply automatically at checkout.

  • Pay-What-You-Want & Donations

    Let attendees choose their price within ranges you define. Attract people with free events and convert on-site.

  • Deferred Payments

    Store payment methods securely. Charge only when spots confirm or minimum guests are reached.

  • Smart Refunds & No-Show Fees

    One-click refunds with configurable policies. Automatically collect no-show fees to maintain community culture.

Avg. contribution
€11.40

Saturday Morning Run

🏃 5km through Englischer Garten · ☕ Coffee afterwards
🏃 Run Only
Join the 5km group run. BYO water bottle.
€5
Members: Free
☕ Run + Coffee Popular
Run + coffee & pastry at Café Mozart. Pay what feels right.
€8€15
€12
🎫 Monthly Unlimited Best Value
Join all runs this month. Includes coffee. Cancel anytime.
€29/mo
~€7/run if you join 4x
Run + Coffee · Sat, Jan 25 at 8:00
€12
Event Operations

Keep Track of Everything With Minimal Effort

Built for daily efficiency. Once sales have started, the right tools support you with pre-, during-, and post-event tasks. Whether in your city or your city chapters.

  • Real-Time KPI Tracking

    Monitor traffic, conversions, revenue, and remaining spots to continuously manage your marketing activities.

  • Smart Waitlists

    Automatic promotion when spots open, membership-based priority, and deferred payments that charge when confirmed.

  • Check-In & No-Show Tracking

    Staff QR scanning, self check-in, or location-based verification. Two-strike no-show system protects engagement.

  • 40+ Automation Triggers

    Email, SMS, and WhatsApp automations with if-then triggers. Reminders, payment retries, and minimum-guest systems.

Live Now

Saturday Morning Run

● In Progress
18
Checked In
2
Running Late
22
Registered
€198
Revenue
Live Activity
Lisa M. checked in
Just now · QR scan at meeting point
Tom R. is running 10 min late
2 min ago · Self-reported via app
Anna K. promoted from waitlist
15 min ago · Auto-filled after cancellation
Max T. checked in
18 min ago · Location verified
Revenue Growth

Community Experiences for Every Budget

Built for high ROI. Modular service packages make it easy to match tickets and memberships to budget. Gain financial control and stability, while your community benefits from reliable access.

  • Multiple Ticket Types

    Make events accessible with different service packages, bundles, prices, and availability windows.

  • Membership Tiers

    Increase recurring revenue with multiple paid plans offering different levels of service and benefits.

  • Exclusive Event Access

    Reward members with exclusive events. Semi-visible listings create desire for non-members to upgrade.

  • Presale & Waitlist Priority

    Earlier access windows for paid members. Achieve financial planning certainty through loyalty incentives.

Monthly Recurring
€2,847

Choose Your Plan

MonthlyYearly
Free
€0
Public events
Basic profile
Early access
Discounts
Popular
Core
€9/mo
All Free perks
24h early access
15% off all events
Waitlist priority
Pro
€19/mo
All Core perks
48h early access
25% off all events
Waitlist priority
12
Events/mo
~€15
Saved/mo
3
Members-only
SM
"Core paid for itself after two events. The early access means I actually get spots now."
Sarah M. · Core member since Sept 2024
Analytics

Valuable Insights for IRL Community Building

Built for great decisions. Get the data-driven insights you deserve to run a successful community business. From member behavior to revenue trends.

  • Growth & Revenue Analytics

    Track registrations, event sign-ups, revenue trends, and top events. Plan data-driven expansion to new cities.

  • 360° Member Profiles

    Understand preferences, attendance patterns, and engagement to boost retention and deliver personalized experiences.

  • Traffic & Newsletter Analytics

    Track referral sources, campaign performance, and newsletter engagement to optimize marketing ROI.

  • Post-Event Survey Analytics

    Custom surveys, automatic feedback collection, NPS tracking, and satisfaction trends over time.

AI-Enhanced
👤
Lisa Müller Core
[email protected] · Joined Mar 2024 · Munich
🏃 Running ☕ Coffee lover 📚 Book club
AI Insights
Lisa prefers smaller morning events (runs, coffee walks). Highly reliable—only 1 no-show in 47 events. Often brings friends. Satisfaction dipped last month after a cancelled event—consider personal outreach.
€847
Lifetime
Top 5%
47
Events
+3 this mo
23
Friends
8 mutual
4.8
Rating
↓ 0.2
Recent Activity
🏃
Saturday Morning Run
Jan 18 · Checked in · Rated 5★
☕
Coffee Walk: Altstadt
Jan 12 · Checked in · Made 2 friends
📚
Book Club: January
Jan 8 · Checked in · Rated 4★
Marketing & Promotion

Activate People More Easily Than Ever

Built for excellent conversions. Your Instagram and TikTok funnels bring visitors to your site. Now turn them into registered users, participants, and paid members.

  • Targeted Newsletters

    Filter by demographics, membership tier, and attendance history. No external tools needed—built on your data.

  • Discounts, Trials & Gifts

    Activation and loyalty campaigns through discount codes, free trials, or gifted memberships.

  • Friend Referral Program

    Personal recommendation codes that reward both the referrer and the new member when activated.

  • Calendar Integration

    Custom URL calendar links and iCal feeds so members see events in their personal calendars.

Will receive
247 members

New Campaign

Target Audience
Core + Pro Age: 25–40
2+ events Munich
✓ 247 members match
Insert Variables
{first_name} {tier} {events_count} {city} {discount}
Building Community

Turn Attendees Into a Community

Built for long-term value. Community events are for belonging, not for attending. The better the experience journey, the higher the identity with the community and priority to show up.

  • Friend Activation

    Show which friends are attending. Display attendees from past events. Full list access for paid members only.

  • Algorithmic Group Mixer

    Create introduction groups for multiple rounds. Match by gender, age, and interests—no manual spreadsheets.

  • Digital Contact Exchange

    Privacy-first sharing of Instagram, phone, or LinkedIn. Track who's forming connections for joint activation.

  • No-Show Strike System

    Drive no-shows below 1% with a two-strike system and automatic forgiveness. Trusted by thousands.

AI Matched

Group Matching

18 guests · 6 groups
Round 1 Round 2 +
Group A
Lena D.24F
Max T.28M
Anna K.26F
Group B
Tom R.31M
Julia S.29F
Felix M.27M
Group C
Sarah L.25F
Chris B.30M
Group D
Group E
Group F
Administration

Achieve Your Goals With an Intuitive OS

Built for effortless administration. Admin and delegate your IRL community operations as easy as possible. Account for local and global conditions with the right settings.

  • Multi-City Chapters

    Build locally, grow globally. Each chapter gets its own settings, team, and billing configuration.

  • GDPR Compliance & Security

    Marketing consent tracking, account deletion with grace periods, anti-fraud systems. Safe and trustworthy.

  • Team Management

    Manage admin teams with different roles and permissions across cities. Scale globally with local operators.

  • Currency & Tax Settings

    Specify currency and tax rates per event location. Multi-currency support for global communities.

GDPR Ready

Community Settings

General Team Billing
Community Name
Munich Run Club
Currency
EUR (€)
Booking Fee
€1.50 per ticket
Default Timezone
Europe/Berlin
Waitlist Mode
Auto-promote
Stored Payment Methods

Allow members to save cards for faster checkout

Friend Connections

Let members connect and share contact details

Public Member Directory

Show member profiles to other community members

The IRL.OS Comparison

Why Community Builders Choose IRL.OS

The leading software for IRL community builders who want full ownership, advanced capabilities, and independence.

Scroll horizontally to compare all options
Features IRL.OS Sweatpals CLIQ TribeIRL Butter Luma Eventbrite
Ownership & Independence
No Marketplace Lock-In Your community, your rules – no competing listings
Custom Domain & Branding Run on your own domain with full brand control
No Pressure from Investors Bootstrapped startup approach allows low fees to be offered
Community Management
Built for IRL Communities Purpose: built for fitness-, friendship-, run- and other niche communities
Event Creation & Ticketing Unlimited events with flexible ticket options
Membership Tiers Multiple paid plans with exclusive perks
No-Show Strike System Automatic consequences for repeat no-shows to keep commitment high
In-App Chat Built-in messaging for your community
Soon
Marketing & Growth
Email & SMS Campaigns Targeted outreach to drive engagement
Built-In Blog SEO-optimized content to attract new members
Community Polls Test event ideas before you launch them
Insights & Analytics
Advanced Analytics Deep insights into growth, revenue & retention
360° Member Profiles Full view of attendance, spending & engagement
Ready to own your community? Join select communities building the future of IRL.
Explore Features Apply for Early Access

About

Gerrit and Tobias, Founders of IRL Community OS

FAQ

Frequently asked questions:

Everything you need to know about the product.

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Build amazing community experiences that create more belonging in the world.

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